DIGITAL MARKETING STRATEGY An Integrated Approach to Online Marketing
July 12, 2024
Mohamad Rizan, Wang Peng, Yang Zhibao

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Abstract

This book explains the essential strategies and techniques that businesses need to thrive in the digital landscape. This book guide explores how businesses can effectively leverage various online platforms and tools to reach their target audiences, increase brand visibility, and drive meaningful engagement. From search engine optimization (SEO) and social media marketing to content creation and email campaigns, this book offers practical insights and real-world examples to illustrate every concept. Whether you're a seasoned marketer looking to refine your approach or a newcomer understanding the complexities of digital marketing, this book provides a roadmap for creating a cohesive and successful digital marketing strategy.

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